Grower Aron Heykoop of B.D. Rijnbeek glasshouse in Boskoop always keep back his ears and eyes open . As presently as there are any raw development in the range of garden plants , the agriculturalist is eager to essay them out . It helps that stock breeder Kolster , know for the mark Magical Garden Plants , is next door . At this import , the grower has three freshness from the smorgasbord of this engender society in his greenhouse .
These are the Callicarpa Magical Deep purple , Callicarpa Magical Snowqueen and the Symphoricarpos Magical Winterberry . " We find that the plants really stand out in the market , there is always something to say about them that is just that little bit better than the rest . They are unparalleled , such as the Magical Snowqueen , a white Callicarpa . You just do n’t find that in any other range of a function , " say Aron .
Aron next to the Magical Snowqueen
The first Magical Garden plant , Magical Deep Purple , with what the grower think a very beautiful purple Charles Edward Berry , was lay in the cultivator ’s greenhouse 5 to 6 year ago . When the Magical Snowqueen came on the marketplace about four old age ago , it was also go to the nursery immediately . The same apply to the Magical Winterberry , which the cultivator was flying to pick up last year . " We are still in the research stage for the Magical Winterberry . We still have to see how we can get the best results . So it is still in its infancy . "
Magical Deep Purple
The large mixture that stock breeder Kolster BV offers under their Magical Garden Plants brand consists of more than 100 products . consumer can put the plant life in their garden all class round , garden centres can tender these plants all yr round , and growers can of course link up in by growing the works for sale .
" Our end is to unburden the grower in the area of marketing , promotional materials on the store floor , and providing entropy about the intersection . We develop the labels , the pot cover , garden tables for the garden centers . In accession , we take care of the social such as Instagram , Facebook and LinkedIn , so that there is a uniform image . This mode , the grower can in full focus on finish , " says the stock breeder .
On the retail marketRijnbeek mainly focus on the larger garden center chains and plant retail chains abroad , even though some of the plants are also available at Intratuin . Furthermore , the nursery is chiefly active in England , Germany , Switzerland , Austria and France , and is also get more and more interest from Scandinavia .
With its external sale , the nursery is also a respectable partner for Magical Garden Plants , since Kolster centre on these large retail chains with that brand . " This allow us to spread the name recognition of the plants far and spacious in Europe . "
Magical Winterberry
Even more magicIt could be that in the future more of Kolster ’s concepts will be embraced by the grower . What helps is that the grower and the spawn company are neighbour . The Kolster location is next to the cultivator ’s greenhouse . Aron : " The personal contact with the stock breeder really does it for us . It is one - to - one and it go really fast . "
The saying ' better a estimable neighbor than a distant friend ' certainly seems to be dead on target in this collaboration . The growers on a regular basis visit the breeding locating of the reproduction caller . " If we think it could be something for us , we test it on a pocket-size scale anyway and then look further . " In myopic , a perfect quislingism .
Kolster can be found at Plantarium - Groen - Direkt in stand 303 on 24 and 1 May 2025 .
For more information : Aron HeykoopB.D. Rijnbeek BVHalve Raak 492771 AC , BoskoopTel : +31 ( 0 ) 6 5754 7669Email:[email protected]Website : www.bdrijnbeek.nl
Kolster BVRijneveld 122a,2771 XR , BoskoopTel : + 31 ( 0 ) 172 217090Email:[email protected]Website : www.kolster.nl
© FloralDaily.com/Maurits Jacobs
