That Flower Feeling ( TFF ) recently hosted a webinar entitle " Marketing Flowers for Self - Care : The Importance of Evolving the Floral Industry , " check by Chris Drummond , TFF Advisory Board Chairman . The event brought together a panel of experts , including Kristin Gilliand from Gardens America , Jackie Levine of Central Square Florist , Debora Steier , a TFF Unit Sales Task Force member and retired Director of Floral at Albertsons , and Lenny Walker from Kennicott Bros. Company .
The panelists shared strategies on how the floral industry can adapt to the develop demand for ego - care products and mental wellness . Through discussions , they emphasized reframing flower as essential to emotional well - being , offer takeaways for flower store , wholesalers , and industry stakeholders likewise .
According to the That Flower Feeling Foundation , meeter left the session equipped with actionable insights to keep flowers relevant in today ’s ego - attention landscape , alongside refreshful theme to help their stage business remain competitive . " It was an opportunity for industry professionals to connect , memorise , and produce within this evolving market . '
Topics covered in the webinar let in : Underutilization of Flowers in the U.S. & Their Unique benefit : Chris Drummond highlight the built-in quality of flowers that promote ego - care , emphasizing their underutilization in the U.S. market . He urge collaboration among panelists to amplify the message and genuinely promote the benefits of flowers through impactful run .
Strategic Campaigns to Elevate Floral Consumption : Vanessa , Executive Director of TFF , introduced the Bloom Together and Unit Sales programs , designed to set blossom as an integral part of ego - guardianship while ride increased floral uptake . " These initiatives foster potent consumer connections and partnerships with retailers , elevating flower as a wellness of the essence . "
celebrate 30 Years in the Floral Industry & further Self - Care : Kristin Gilliland of Gardens America shared their experience with sourcing diverse flowers for self - care markets . She encouraged florist to host in - shop activities that crop residential area and emotional connexion , using storytelling to highlight peak ' purpose in promoting health .
Expanding Retail Reach & Supporting Self - Care Initiatives : Lenny Walker from Kennicott discussed strategy for increasing flower use among retail clients and supporting middleman in communicate the ego - care message . He praised the Unit Sales program as a key resourcefulness for make flowers accessible and easy to source .
Creating Self - Care Through approachable Marketing : Jackie Levine of Central Square Florist highlighted in force marketing strategies , such as their " I Can Buy Myself Flowers " campaign , which promote client to build their own bouquets .
Elevating ego - Care in Mass Markets : Debora Steier emphasized the persona floral departments in mass market play in promoting ego - guardianship . She discussed how the Unit cut-rate sale program can enhance the client experience , aiming to ensure that high - quality flowers are readily available to drive increase consumption and engagement .
The webinar conclude with thanks to the panelists for their insights and to all attendee for their involvement . " Together , the floral industriousness is poised to embrace the develop landscape painting of self - care and health , cause flowers an integral part of daily life . "
If you wish to regard the webinar , you’re able to do so by clickinghere .
For more informationThat Flower Feeling Foundationthatflowerfeeling.org
