This is going to inspire barbecues this summer .
Oscar Mayer
If you ’re ahot dog loverbut trying to reduce down on the meat ( or cut it out wholly ) , get quick for some exciting news .
Credit:Oscar Mayer
Oscar Mayer , the brand that bring you the giant weenie motortruck , herald it ’s introducing its first plant - base product . you’re able to now enjoy hot dogs andItalian sausage balloon subsmade without any gist — instead , they ’re full flavors of ingredient like bamboo fiber , mushroom-shaped cloud , and pea protein . As the company state in a press release , the new options give you “ the smoky , savoury mouthful and thick , juicy bite fans are starve in flora - based option . ” They come in two sapidity : bratwurst and Italian .
The novel item are called Oscar Mayer NotHotDogs and Oscar Mayer NotSausages which , while it does n’t on the dot roll off the tongue , is a pretty smudge - on verbal description . The ( not ) chase after debut at Expo West in Anaheim , California , from March 12 to 16 , but they wo n’t roll out to major retailers nationwide until afterward this class .
These young meat option come from the Kraft Heinz Not Company , a 2 - yr - former joint venture between Oscar Mayer and TheNotCompany , which also makes NotChicken Patties , NotMilk , Kraft NotMac&Cheese , Kraft NotCheese Slices , and NotMayo .
Credit:Oscar Mayer
This launching comes at a time when plant - free-base diet may be experiencing a transition . flora - base meat alternatives have not beendoing specially well latterly , after at least a decennium of brands and restaurant prioritizing them . But , fit in to Oscar Mayer , the marketplace still has plenty of success in advance of it . One study noted by the fellowship projected it ’ll skyrocket from $ 8.3 billion in 2023 to $ 19 billion by 2030 .
“ At The Kraft Heinz Not Company , our destination is to create mouthwatering , flora - base foods that are delicious and accessible for everyone — from the devoted vegan to the plant - based odd , ” Lucho Lopez - May , chief executive officer of the Kraft Heinz Not Company , said in a pressing release . “ We know people are athirst for plant - based meat options from brands they know and trust . "
“ However , plant - based hot dogs and dinner sausage balloon link stay on developing and under - exhaust within the all-embracing plant - based core category , for the most part due to disappointment in existing offerings ’ predilection and texture , ” Oscar Mayer compose . “ The Kraft Heinz Not Company aims to rescue on these indigence and consumers ’ develop taste in the flora - base space . ”
