More than 10 twelvemonth ago , in 2007 , the Nipponese stock breeder Takii took over the Dutch heyday seed company K. SAHIN , Zaden . Since that sentence the collection , also a brand with a famed name in the home garden world , has been a permanent part of the Takii cooking stove .
Wim Zandwijk and Ton Kuipers ( managing director Takii Europe )
Since May 1 , a change has been implemented in the delivery of the Sahin classification . Takii will continue to supply larger customer immediately , only , from now on , Muller Seeds will take care of the distribution of the seeds to modest and medium - sized customers . “ Our assortment increase with 500 young items , ” say manager Wim Zandwijk .
The collaboration was sought because Takii , for its part , wants to focus more on the key crops and central areas . Erik Vesseur , Head of Sales at Takii Europe : “ We have know strong increment in late year . As a seed stock breeder , we always have been quite broadly speaking oriented , but because you could not do everything , we have decided to specialize more . ”
That is why a decision has been made : either to set up their own leg to arrange the small order distribution , or to attempt cooperation with someone who already has the experience . “ the latter was arranged , one coming together with Wim , with whom , by the way , we have been working together well for a longer period , and the win - profits situation was apparent . He has the internet and is a good online retail merchant , we can concentrate more on our key write up . ”
Wim : “ little order can be cumbersome for a large company . masses require to have their orders put and delivered promptly . That is easier for us to make , and moreover the extensive expansion of the categorisation - especially many summertime flush - makes us even a bit more appealing to the market . ”Without question , there is synergy . Erik : “ newfangled client now also see the Sahin range . That in play generates new gross sales . Moreover , in the consumer grocery store , where the name Sahin enjoys a sure reputation , the firebrand has been less seeable in the past ten . We are much more in the B2B mart , but Muller is much close to that C , the consumer . This increase the provision reliability and f number , in short , we make utilization of each other ’s strength . "
For more information : Muller Bloemzaden BVWim ZandwijkMeer & Duin 2162163 HD LisseThe NetherlandsT : +31-(0)252 - 410744E:[email protected]www.mullerseeds.com
Takii EuropeEric VesseurHoofdweg 191424 PC De KwakelThe NetherlandsT : +31(0)297 - 345 700E:[email protected]www.takii.eu
© FloralDaily.com/Geert Peeters
