Column by the Management Board of Royal FloraHolland :
costly member ,
The existence around us is change . We , as a party and co-op , must also implement change to guarantee the success of the floriculture industriousness in the farsighted - term . As the Management Board , we have get a range of signals and message over the past few months . On the one helping hand , there has been clear criticism of the various change and the speed at which these have been carry out ; on the other hand , there is a great deal of confidence in the future and the digital dream of Royal FloraHolland . We want to heed carefully to all these various sign . On affair , we have act excessively quickly and have not always been clean-cut about why we are doing ( or not doing ) things . We have disappoint some and for that , we are really disconsolate . The broad possible support pedestal is of vital grandness if we are to ensure that the change are successful for the largest possible group .
As a Management Board , we are not under the illusion that everyone will agree with each distributor point of the strategy ; that is almost unsufferable given the huge diversity of interests that can be found among members , buyers , car transporter , suppliers and other stakeholder . The diverseness in the company that signed the petition , for example , clearly shows that the underlying ground for signing were not the same for all parties . The floriculture industry is not just one of the most crucial sector for our thriftiness , it is also one of the most complex . That , in act , makes the function of the Management Board extremely complex too . Sometimes it palpate as if we have to take between two slope , knowing that we will always disappoint one of them . This is due to the many interests and company involved in each circumstance or decisiveness - make process . Sometimes , we are forced to make almost impossible selection . That is the world within which we try out to find the ripe possible resolution .
We have drawn valuable lessons from the recent yesteryear and , during the implementation of the various change , will certainly be more mindful of the business of member , and the willingness to conform to the tally changes . Within our scheme , we aim to provide greater customisation and few ' one size fits all ' solutions . We will make it easy for private members , both prominent and small , to work with the changes . That is the lesson we will take from the signals we have picked up from the Members ' Council , member sessions , the petition , the market , working sessions and all those involve in the sphere . We will not deviate from our strategy , however , as this would only serve to undermine our co-op and sphere . Issues such as Floriday , environmental credentials , Nationwide Auctioning and Floriway will remain on the docket , but in a agency which allow everyone to build on them , develop accordingly and support the corresponding strategy .
We have intensified get together with our Members ' Council and members to better realize how this can be further embody . As a result , we have made a few important adjustments in the last few months :
We aim to adapt the various involvement of all stakeholder - that is what we all wish to achieve . We would like to develop a working method that give up the vocalism of all interested parties to be heard , which exploits the power of the cooperative effectively and which facilitates growing and developing . We can only continue to build on maintaining a rich floriculture industry if we work together . We would thus like to hit out on a new course , go away the late yesteryear behind us and , along with the Members ' Council and members , work towards the future so as to make a sustainable , racy conjunct and floriculture industriousness . We point to go forward our intensive cooperation with buyer who are lively for the winner of the floriculture manufacture . We realise that we will have to balance various interests into the hereafter but will relish the challenge of doing so along with you and the sphere .
Steven van Schilfgaarde and David van Mechelen
For more entropy : Royal FloraHollandwww.royalfloraholland.com
