" We look for to create added value for our client while building durable relationships , " say Jan - Marc Oosting , CEO of Elburg - Smit . The Dutch printing house demonstrate itself as the " creative spouse of the horticultural diligence " as it specializes in the production of horticulture labels , promotional material , and furtherance material . This year , the company keep its ninetieth day of remembrance . Throughout the years Elburg - Smit germinate and so did the industriousness . In this article Oosting and Gerard van Rijn ( accounting manager at Elburg - Smit ) elaborate on some of the a la mode trends that they observed and the Elburg Online System .
Labels and promotion as marketing toolsThe two world noticed that label and consumer packaging are progressively used as marketing puppet . They find that increase Mary Leontyne Price , geopolitical dynamics and other factors make that cultivator have to make their products stand out to betray them to consumers . " One way of life to do so is using more striking labels and promotional material , through applying dissimilar invention growers can target specific consumer grouping . To meet the different needs of all those consumer group , a more diverse assortment became a must . " In line with the former , they determine that orotund retailers are no longer buy large volumes of the same merchandise . Instead , they notice that retailers order smaller quantities of all kinds of different product .
To digest growers and retail merchant in their marketing efforts , Elburg - Smit seek to provide agriculturist with a wide range of custom-make product . They offer three main product radical , tags & label , flower bulb cappercards and Smartcups ® , and progressively also POS material . Oosting and van Rijn : " All those products can be place in variable quantities and unlike , tailored intention . As we take care of the entire yield and design operation , lead time are relatively short and orders can be placed at short posting . "
An depression of Elburg - Smit ’s customized products
to boot , Elburg - Smit cooperates closely with Visions Pictures and offers botanical images through their database . These images can be used for label and packaging produced by the company . Oosting and Van Rijn emphasize that the grandness of images should not be underestimated as many plants are already sold before they flower , this especially the pillowcase for bulb blossom . " Images are used to give client an melodic theme of what the plant or bulb will look like and therefore must be a true representation of the production . Throughout the years , the industry also more and more used these prototype to provide suggestions for the use of peak and plant . "
Images being used for label and publicity
International operations and the EOSElburg - Smit serve customer from all over the world . " Approximately 4 - 5 % of our production is destined for the Dutch grocery store , the residual move to other state . cogitate of Germany , Belgium , the United Kingdom , Denmark , Spain , Italy and North - America . We also see much growth in Poland and all of Central / Eastern Europe . " Oosting and van Rijn underline that every marketplace is different . " We need to adapt to each of those marketplace . For instance , in North - America we specialize in providing services for client that are looking for an choice to similar labels and tags . "
To swear out all those client in different state and time zones , Elburg - Smit developed the Elburg Online System ( EOS ) . The EOS is a puppet that Elburg - Smit customers can use to make and deal labels and consumer publicity . The system was launched fifteen years ago , and has since developed . Today , EOS allows customers to right away see the label that are create . Moreover , they can also adjust and approve it . " It saves a pile of clock time and a flock of Es - mails , it ’s more effective . The more so because it does n’t command any additional software , it only requires an cyberspace association . In other words , EOS is super valuable for our international client , " comment Oosting and van Rijn . Further , the organisation is also connected to the Vision Pictures database and is available in English , German , and Dutch .
90th AnniversaryThis year , Elburg - Smit exists 90 years . The last 30 year , the caller has been owned by a foundation . Oosting and Van Rijn explicate that this was a determination made by founder Rene van Elburg . " He did n’t have a replacement in the family . Rather than selling the company , he chose to adapt the company ’s ownership complex body part to ensure the continuity of job and of Elburg - Smit . One of the advantages is that the shareholder will invest in improving our products and services for our customers . "
Elburg - Smit is also 30 years ISO 9001 - certified , something which they are proud of . " This certification underscore the quality of our products , customer focussing and our direction . Our ISO 14001 - security underline our care for sustainability . We see that especially our European customer increasingly sequester value to this prospect . Generally address , we find that there is increased attention for sustainability . Nowadays , it ’s not all about the price , product also should be sustainable . Companies increasingly opt for sustainable choices , partly because retailers demand this , bank discount retail merchant too . We expect that this trend will continue . "
Currently , the caller is concerned with building an extension of 4000 square meters ( about 1 Accho ) to the present facility , which is expect to be finish at the end of this twelvemonth . " It will provide us with new opportunity to expand our services . " They will lionize the 90th day of remembrance when the project is finished .
For more information : Elburg - Smit B.V.Wasbeekerlaan 122171 AB Sassenheim , the NetherlandsT : +31 ( 0)252 261 300elburgsmit.com
© FloralDaily.com/Contact
