It ’s been almost 18 years since FlowerWatch started write timber reports , but now they do so much more than that . " We now have an online platform that brings together data from the entire provision Sir Ernst Boris Chain into a dashboard , " says scientist and floricultural enterpriser Jeroen van der Hulst , Managing Director of FlowerWatch .
Thanks to the experience that FlowerWatch has gained over the twelvemonth , they can see where the trouble in the supply chain are and where value can be unlock better than anyone else . And as Jeroen points out : " It ’s not skyrocket skill , but all in all , it ’s emphatically worth it . Everything has to be on peak so you could have the maximal force . Our job is the core of all of those individual step , and it ’s a passably awful job at that . "
Jeroen van der Hulst ( the owner of FlowerWatch ) in the new test facility in Roelofarendsveen .
count beyond the NetherlandsThings used to be ' local - for - local , ' but now , the marketplace is focused on ' global - for - spheric , ' and 1000000000000 of euros deserving of heyday are commit around the earth . Despite the size of the market and the success of Dutch flowers in it , thing are still not quite right . There is still a lot to improve regarding logistics in the Netherlands .
" We are actually seeing that the amount spent on transport is enormous , as much as 40 to 50 % . This can be done many times cheaper . For object lesson , we now send flowers dry in a boxwood in marijuana cigarette containers from Kenya to all sort of countries worldwide , with a load factor 500 percentage higher than a Dutch truck with flower bucketful . So you could see that there are opportunities in that aspect , " enounce Jeroen .
" For representative , an auction bridge cart filled with flower boxes . Now , we unwrap those bloom , cut them , and put them in water . Then you all of a sudden have 3 to 5 cart filled with peak that need to be channelize . But if the packaging is upright enough to cover a distance of 7,500 kilometers , then why is n’t it good enough for the last 200 kilometers ? "
Not only in the amount of transported flowers but also in the room in which the flower are transported , Jeroen reckon many point for improvement , both in damage of packaging and lineament . " When my the great unwashed in Kenya check craw buckets at the nursery , 75 % of the growers get top German mark . If we do the same in the Netherlands with auction buckets , I ca n’t give them the same level . It might just be fair to middling . you may have the best infrigidation , but without clean pail , dependable refrigeration is deserving a thing . "
Jeroen calls this ' the jurisprudence of the slack lead-in , ' or to put it more simply : " We are running a piddling behind because of our success instead of continuing to innovate like other emerging countries that are now taking the lead . We may just have the least effective flower transfer system you’re able to imagine here in the Netherlands . But if we can get more flowers in the same despatch , at lower prices , and with a low carbon footprint , we can easy amplify our market . This has already led to change in the residual of the world , but in the Netherlands , the marketplace is so fragmented between grower , auction , and trade , that this change does n’t happen as tight . "
The solutionNow that we have sex that there are areas for improvement , the head remains : How should we tackle these issue ? grant to FlowerWatch , the root lie in improving logistics and quality . With their scientific and practical background , FlowerWatch tries to streamline the supply chain so that the things that are bought also get in in respectable precondition at a good price . accord to Jeroen , the current plot in the heyday business is a game of ' who has the best logistics . '
According to Jeroen , a large part of the scientific knowledge regarding post - harvest processes and ocean freight was already have intercourse in the early eighties but is only now beginning to be applied in recitation . " And if we do that , thing can go fast . For example , you may get off flush via container before vertex days or take flight three weeks before , for representative , Valentine ’s Day , and then stash away them in the Netherlands under the right condition . As a dealer , you’re able to then purchase much more of a intersection from the same dependable supplier . Instead of ten growers , you go for five whose quality you know . "
Jeroen van der Hulst ( middle - owner FlowerWatch ) and Isaya Muiru ( lead - Senior flight simulator FlowerWatch ) demonstrate how to optimally throng a ocean consignment boxful .
In gain to collecting data and ply insight into the performance of the logistics chain , the companionship focuses on improving and create time value in the chain . FlowerWatch has an on-line platform that support all of this . The platform runs with customers in Scandinavia , Europe , Kenya , Ethiopia , and South America and offers drug user noesis , skill , and tools to reduce logistics and thus stay on onwards of the competition . " We have also draw up caliber standards that detail how we think each data link in the Ernst Boris Chain should operate . The standards are yell ' Quality measure for worldwide flower supply chains . ' "
But something else is needed for this alteration as well , and that ’s parties who are willing to evolve and originate . " We need to have front runners because , in this rapidly changing flush world , wait is not an choice . "
" You must be on top of thing and understand what is happening around you . As FlowerWatch , we are the party that can apace work with ship’s company to get peak to storage quicker and increase the amount transport . We can quicken the innovation and ontogenesis mental process . That ’s where I opine our time value dwell . "
For more information : Jeroen van der HulstFlowerWatch B.V.Noordeinde 144a2371 CX , Roelofarendsveen+31 71 331 90 58[email protected]https://www.flowerwatch.com / en
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