Few flowers come in as many shapes and colours as orchids . Their versatility is an plus for industrial plant buff who are seeking a floral eye - backstop to tote up the pure finishing signature to their interior . But the broader the range , the more trend - sore it is . Do today ’s consumers like the orchids you are growing ? Or is it time for something new ? To find out the answer , Microflor spoke to Manuel Rucar ( Chlorosphère ) and Antoine Alvarez ( Sévéa ) .
“ The orchid is and rest the fagot of unfolding houseplants , ” says Antoine Alvarez , who has been working as the product manager at Sévéa ( the purchasing body for French garden centres Villaverde and Baobab ) since 2015 . “ Not only do they blossom for a very tenacious clock time compared to other houseplant , but they also need little weewee and are insubordinate to disease . If you neglect an orchid for a while , it does n’t tend to do much harm . What ’s more , you may get the plant to flower every twelvemonth : a do - it - yourself challenge that many plant life lovers care to tackle . Orchids , therefore , make a democratic gift . cut-rate sale figures shoot up around Christmas and Mother ’s Day in particular . ”
Flourishing market“The food market has blow up over the past 10 geezerhood , ” substantiate Manuel Rucar , Managing Director at Chlorosphère , a Gallic trend agency that concentrate on the world of plants , garden and landscapes . “ The fact that orchids still manage to capture the eye of the general public is something that we notice every daytime at patronage fairs and in showrooms . This popularity also has a downside , however . Prices have fall considerably in recent years , making the orchid a commodity in the minds of consumers . For growers and distributors , it is more important than ever to stick out out from the basic scope . ”
‘ Wild hair’This can be attain by respond to new niches and trend . Manuel : “ The trends in the works earth are largely related to sectors such as interior design , architecture and even the manner industry . light-green retro houseplants , for example , are making a spheric counter . In the beginning , this involve simple smorgasbord such as arum lily . But these days , the great unwashed are also purchase more advanced plants , such as those with colorful leaves . ”
“ Orchids are the idealistic blossom to find fault up on this vogue . Even though we should show them more in their naked beauty . After all , ‘ saturated nature ’ is the Ministry of Transportation test du jour on social media such as Instagram and Pinterest . Take an orchid that does n’t lose its ‘ wild fuzz ’ and is displayed with hanging ancestor rather than in a flowerpot , for example . These kinds of specimen will allow present-day consumers to add a flourish accent to their greenish interior . ”
tasting and coloursIn gain to shape , colour is also an asset for those who desire to abide out . “ color preferences vary hugely from area to region , ” says Antoine . “ Take France , for example : on the Mediterranean coast , consumers always choose the most colourful orchidaceous plant . blanched and definitive form perform very well in the Rebecca West of the country . And in metropolis , raging colour pattern such as dark-green violet are favor . In general , there is still a strong demand for promising , distinctive colours , with or without colourful spot , daub and stripe . example include pink or purple flower with a scandalmongering or saturnine ruby-red heart . ”
“ In addition , people are really try out original colours , ” Manuel adds . “ Artificial food colour is playing an progressively important role , allowing growers to add their own unequalled seal . The innovational outcome can sometimes become a fashion drift in no time at all , as is presently the display case with flowers with applied musca volitans . ”
The orchid of the futureIt ’s not the size that counts , as they say , but that rule does n’t seem to apply to orchids . Antoine : “ On the French marketplace , it ’s a face of the bigger the flower , the unspoiled . Until latterly , you could really only retrieve orchid with two stem . In late year , however , specimens with three or four stems have become more and more plebeian . As far as flowerpots are concerned , another shifting is hap . pot with a diameter of 12 curium remain the top marketer , but smaller ones with a diam of 9 cm are steadily gaining popularity . ”
“ To summarise , creating as much variety as possible is what it ’s all about . And orchids are perfectly suited to this . In the futurity , this diversity will only increase . This is the only way that growers and distributors will be able-bodied to satisfy the increasing requirement for innovative colours , larger flowers and a long ledge life . ”
For more information : MicroflorLichtelarestraat 879080 LochristiBelgium+32 9 326 82 80 + 32 9 326 82 80E:[email protected]www.microflor.be
