“ Breed from a agriculturist point of persuasion ” , that is Hartwig Bull ’s general slogan in rearing . This German grower initially started breed for his own use , but soon realize that he could not meet the need for his own - breed summer and fall variety , which are Rudbeckia ‘ Sunbeckia ’ , Echinacea ‘ SunMagic ’ and Helianthus ‘ SunCatcher ’ . Over the years , increasingly more raiser in Europe started to grow them and , after trial in 2020 , his varieties are now also making headway in North America where Flamingo Holland Inc – well known in the market and specializer in tissue paper culture merchandise – is entirely stage Bull ’s ‘ Sunbeckia ’ and the ‘ SunMagic Vintage Series ’ . ‘ SunCatcher ’ is usable as a liner from Flamingo Holland and as a URC from Kientzler .
Hartwig and Ulrike in front of the Rudbeckia ‘ Sunbeckia ’ .
remove over the family business enterprise - keep the successful products , lay off with the non - profitable productsHartwig Bull is trained as a grower , he receive his master ’s in horticulture , take extra seminars in horticultural economic science , and worked in Denmark , the Netherlands , and the US . After his experience in foreign area , he went back home to Gönnebek , a little little village in the north of Germany , in the little federal state Schleswig - Holstein , known for the black and whartwifite moo-cow ( the holsteyns ) and noted Holstein horse genteelness . Hartwig and his wife Ulrike took over the family business , Bull Gartenbau , of his parent in 2019 . Taking over the business threw up interrogative like , ” take over and continue ” or “ take over and change ” . Ulrike , educate in banking and investment was helpful in controlling and analysis . So stair by step they put all crops and processes on the trial terrace and kept the successful product and stopped with the non - profitable product .
Today they are producing 25.000 m² under shabu - covered greenhouses and 60.000 m² outdoor region ( 500.000 fountain crops like Viola , Primula , Bellis , etc , 350.000 bedding plants in 5 ” mass , 10.000 hang baskets , 300.000 perennial in 3 and 4L Containers , and 350.000 Oxails “ Iron heart ” for New Year ’s Day ) . All products are sold to local wholesalers in the local surface area and Hamburg but also to crowing distribution organizations in Holland , Switzerland , Austria , Denmark , and France .
Hartwig Bull in the field with Sunbeckia ’s
focalise on niche productsUnlike many other fosterage companies , Hartwig and his squad initiate from the beginning with breeding on different crops . The goal was to leave the field of mainstream yield and find a niche . “ Since the first 6 calendar month of a year are cover with a destiny of mathematical product to make passably unspoiled money provided you get a good caliber in a serious miscellanea but what happens in the 2nd full stop of the twelvemonth ? ” , he asked himself . Therefore , Hartwig decide to select different crops flowering from July till October , a period of the year where a bunch of business organisation is just done to hatch costs . So he take off breed on Rudbeckia hirta , Perennial Helianthus types , and Echinacea .
training was already done by his father , so cognition of raising was already laid in the cradle . Hartwig general motto or shibboleth inbreeding is : “ Breed from a grower full stop of scene ” .
The product had to be good for his business . So he attempt to achieve potpourri that are self - branching ( easily growing and complete quality ) , compact ( looks nice in proportionality , and good for loading , shipping and therefore restrain costs in transport low-spirited ) , with eye - get bloom ( to instigate the retail , consumer , and have a long - lasting garden delight ) , and , of course , with a well shelf biography .
Creating familiar products in a new styleStarting in 2009 , Hartwig and Ulrike Bull and their team introduced varieties that are fuck already a foresightful clip but now in a new elan ; namely Echinacea ‘ SunMagic ’ , Rudbeckia ‘ Sunbeckia ’ , and Helianthus ‘ SunCatcher ’ .
Clockwise : SunMagic Vintage varieties ; Fuchsia , Lavender , Pink , White , Ruby , and Red .
Echinacea ‘ SunMagic’Echinacea ‘ SunMagic ’ is a unexampled Echinacea line , known for its good branching . The first product was the ‘ Vintage Red ’ and in 2021/22 , 5 Modern colors will be added . “ It is a ‘ must have ’ Echinacea on the patio . ”
Clockwise : Sunbeckia Carolina , Sunbeckia Juliana , and Sunbeckia Luna .
Rudbeckia ‘ Sunbeckia’Rudbeckia Hirta is a key detail in many cultivator ’s summertime and fall syllabus . With its cheerful yellow efflorescence , the plants brighten consumer landscape and terrace . With the addition of the Rudbeckia ‘ Sunbeckia ’ serial publication , consumers and grower likewise will be stunned by the sizing of the flower and the ease of growing the plant . Easily recognisable for its large and long - lasting bloom , this series is apace proving to be a standout . This new serial presently has 13 variety show and is well - branching with solid , sturdy stems . ‘ Sunbeckia ’ requires no pinching and flower spring thru fall . Plant height is approximately 14 - 16 ” . ‘ Sunbeckia ’ is zone 7 - 10 .
Helianthus ‘ SunCatcher’Helianthus ‘ SunCatcher ’ is a zone 5 perennial that is loved by bees ; “ a staring pollinator plant ” , according to Bull . “ On top of that , it is perfect for mail order and has a super garden performance . "
increase demandEven though Hartwig , in the first representative , multiply all varieties for his own use , he protect his variety show with a patent . It soon was shown to be a good move as it is the first step to move forward to give the sort to licensee . First Ulrike and Hartwig struggle on this but lastly , they realise that their production is not with child enough to cut through all of Europe . concerned young plant producer have been found in Poland and the Netherlands . According to Bull , the big ticket or recording label which goes along with every plant serve a lot to find the necessary attention in the market . Wholesale organisation , Big Box fund in Germany as well as retailers and consumer became aware of his product .
Expanding marketsIn Europe , the demand increase sharply , and their own - breed varieties are presently grow and sell in Germany , Austria , Switzerland , the Netherlands , Italy , France , the UK , Poland , and other Eastern state . The first steps in Denmark are made as well .
North America is another grocery store they have been targeting for several years and now , after several trials and Zoom and Teams TV merging in 2020 , their products are finding their manner to this food market as well . Bull ’s Rudbeckia ‘ Sunbeckia ’ and the Echinacea ‘ SunMagic Vintage Series ’ , will be solely represented in North America by Flamingo Holland Inc , well known in the marketplace and specialist in TC .
For more informationBull ’s Gartenbauhttps://www.bull-gartenbau.de/
Flamingo HollandEmail[email protected]www.flamingoholland.com
© FloralDaily.com/Elita Vellekoop
