Every yr the international organization for the cosmetic plants diligence Fleuroselect present the FleuroStar award . This is awarded to an innovation , which has the strongest ' wow - factor ' ; a pot or bedding plant that forthwith hitch the eye on the shop floor or anywhere else .
In the following , Heike Gronemann utter about the intention and added value of the FleuroStar .
1 . Who are you and what do you do?Heike Gronemann , Business Manager Cuttings at Sakata Ornamentals B.V. In recent year I have focus on expanding the business , now I am concentrating on the production of our carving . moreover I am chairwoman of the FleuroStar jury . Every yr I have the purity , among other things , to foretell the newfangled success and to present the award . leave : the succeeder of the FleuroStar 2018/19 , the osteospermum Purple Sun of Selecta . On the right : Heike Gronemann
2 . FleuroStar is looking for the winner with the wow divisor . Do you succeed in this?I do think so . Every year the competition crowns an optic - catch Cartesian product that is very successful for the winning caller . As a result , FleuroStar create a very interesting interaction between all party in the Sir Ernst Boris Chain . Garden center , supermarket , statistical distribution find their way to the source easier , to the breeding , so that raw product move quicker to the point of cut-rate sale . At the same time , FleuroStar is for the stock breeder a motivation to educate special cultivars , product that are very attractive in retail . Also partly thanks to this laurels , we now prefer , next to the Graeco-Roman range , also consciously for special crop and varieties , an evolution that is extremely appreciated by trader .
3 . What is the greatest enduringness of FleuroStar?FleuroStar is a conception from Fleuroselect , the external organization of stock breeder in spate and bedding plant . Their main aim is to support the evolution of young decorative plant . The expertise that is represent in this organisation is invaluable.4 . How can growers / retail merchant make use of this competition?FleuroStar create a impulse to make novel connections . For grower and retailers , it is an excellent chance to launch new contacts with breeder and to renew and / or dilate the existing stove .
5 . What is currently the biggest challenge for potted and bedding plant breeders?Our big challenge is to keep the focal point on the consumer . We must originate products that follow the latest trends that fit the lifestyle of the future consumer . Sustainability and user - friendliness are key concept here . Potting soil , promotional material … , as a breeder we can also make a contribution in that area . Our big challenge is not only to produce beautiful plant life but also to develop mathematical product that go with lasting consumer trends .
For more information : Fleuroselect[email protected]www.fleuroselect.com
