grocery – diverseness – Sustainability – Family . Four key watchword that upright describe the party : lily of Life turn up in Rijnsburg , the Netherlands . Lilies of Life grows 9 million LA Hybrid Lilies per year , with the pursuit of the florist shop as a starting point . Gerben Ravensbergen - one of the co - owners of Lilies of Life - gives a coup d’oeil into the company and talk of the town about their visual sensation , challenge and opportunities .
Durability"For four 100 , the ‘ Bollenstreek ’ – a area in the Netherlands locate between Haarlem and Leiden – is the heart of the Dutch peak electric light industry . A crowded populated domain in the Netherlands , where the pedagogy and health level is good . Perhaps this already allege enough about the sustainability of the sector . "
Fair Trade"Our lilies symbolize our passion for life . With their color , effectiveness and the unexpected , they emphasize the particular moments in life . This also means that we , our companionship and our ‘ Lilies of Life ’ stand for this love for life . We call that ‘ sightly Trade ’ . Not the label , but literally the candidly of how we work . "
Environmentally well-disposed cultivation"Unfortunately , the Lily bulb manufacture does not have the good epitome when it comes to environmentally well-disposed polish . I do not think this is entirely justified , but we have that ‘ image ’ . tumid tone are being taken in the field of electric-light bulb cultivation in the Netherlands . Together with our suppliers of bulbs , we are take care for improvements . For deterrent example the biggest reducing agent of pesticides usage of all out-of-door crop is the Lily lightbulb industriousness ! What is also nice to bring up is that this yr we are the first company to start with eco - label light bulb . "
Ground"We do about 5 rounds a year - 5 time planting and 5 times harvest - and that for 30 years . Although we use the soil intensively , we institute again and again in the same grunge . This soil is not steamed or treated with pesticides . What we did do is produce a well unchanging lily bulb ground . This includes : sea sand , bio - plant food and sure-enough lily and tulip dirt . We continuously keep the good and bad mould in counterbalance and prevent the growth of moulding . And we do not have exhausted land , in fact the soil is bewilder near . My catchword is : ‘ If you are skilful to your soil , the soil is good to you ’ . A more constituent lily refinement is potential and it certainly does not have to affect the destruction product , but it needs a muckle of attention from the raiser . "
Chickens"How to deal with weed ? That was a job that we also want to solve in an environmentally friendly style . Soon we found the most natural way : poulet ! We now have around 50 chickens that are partially from the bollock industry . The only weed problem that has not yet been resolve is the nettle … "
Energy"Spring is the best climate for grow Lilies . This is why we feign this climate in the greenhouse . However , this entail that a luck of light is being used . A lot of light mean electrical energy . Reducing electricity is actually not potential , so the energy that we use is therefore mostly from green sources . "
Market"At the end we grow Lilies for the consumer , who wants to delight them for a long time . But of line also for the florist shop , they must be able to make beautiful arrangements . A florist want to offer a divers range of flowers to his customer . He wants to distinguish himself from his competitions . In addition , the manner of bouquets and arrangements has convert a mint . The ‘ field bouquet ’ is very popular now . Where one stem of Lily can make the divergence . It is also important that we know what is going on in the market . Like the above trend alteration . "
Digitization"Since our output is direct join to the webshop of our trade client , we can see much better where our Lilies go and what the consumer want . "
Cooperation"At the second three Royal Van Zanten Lily cultivars are being grown by us : Sunderland , Cavalia and Blackstone . In this way we cooperate . Van Zanten regularly visits our company . Sometimes with growers from other region of the world , to show them how we do it . Van Zanten also does something extra . They help us with some promotion around the three cultivars . For representative : brusk films and photo have been and are being made . This to show the beauty and the theory of these lilies . "
Passion"My passion is to find and produce particular lilies that are ask for in the marketplace . And also make the production more sustainable and solve problems by tackling the suit of the problem . "
For more information : Royal Van ZantenLavendelweg 15 , RijsenhoutP.O. Box 265 , 1430 AG AalsmeerThe NetherlandsTel : +31(0)297 38 70 00www.royalvanzanten.com
