How should a new flower variety be put on the market ? How to protect the sound rights of breeder and raiser ? How to promote the positive evolution of the marketplace . With these question in mind , HortiDaily interviewed Ms. Chen Lin , the founder of 24Hua .
Ms. Chen Lin , the founder of 24Hua
" I have been the general agent of Deliflor Chrysanten B.V. in China since 2007 . Like other breeders , Deliflor ’s business model is mainly to gather up royalty of new diversity , but this is very unmanageable in China . In increase , the domesticated cut bloom merchandising and sales was also very infirm at that time , and there was almost no mart promotional material of products . Therefore , I established 24Hua , aiming to avail stock breeder to better promote their products . By participating in different domestic expo , the assortment are displayed in front of consumers in the form of flower art , which drives the launching of new variety . At the same time , 24hua , as a carrier between cultivator and breeders , can better carry out information transmission and variety protective covering . "
There has been a in high spirits requirement for the protection of sort rights in the grocery store . This requires the joint efforts of breeders , distribution TV channel , and agriculturist . It is necessary for breeder to study the Formosan market place cautiously before putting a variety on the market . Only good varieties that meet the need of the Chinese market can make the grower profitable , and the agriculturalist are willing to ante up royalty , which finally forms a win - win situation , she excuse . " There are many voices in the market quetch that growers do not compensate royalty , but it is worth reflect on whether stock breeder are fully prepared to garner royal line . Are the varieties put into China prepared for the Taiwanese market ? Is there a corresponding marketing plan to aid cultivator ? Can it avail growers get real profits ? Or is it just a strategy blindly and jumbled ? " Chen asked rhetorically during the conversation . " A variety desirable for the Chinese market must be assert by time , and it must go through trials and errors . Marketing is not just a decent mental picture . "
" In the former yr , the traditional sweeping market was extensive , and you did n’t know where the intersection were distributed . But now , with the further maturity of the provision string of the flower diligence and the upgrade of social media , the statistical distribution TV channel of flowers have been greatly improved . Most of the heyday are sold online , and the data is traceable . What we should guess about is how to employ the traceability of the information to protect the breeders ' rights from the canal while ensuring effective provision at the source . "
" Recently , my partner and I have newly obtained 15 hectares of demesne for farming facility in Yunnan that can be recorded . demesne resources in Yunnan are tight , which is not well-off . The new base of operations can help breeders to carry out product trial publicity and readjustment . It is deserving bring up that many varieties that are currently sell in bombastic amount in the Formosan market place are unregistered , and it is even more hard to protect unregistered variety . I hope that industry practitioners will work together to bring in good variety , strong proficient reinforcement , and marketing to the Chinese market and promote the positivist development of the market , " Chen concluded .
© FloralDaily.com/Luo ( Cathy ) Rong
