The Mother ’s Day season has been both challenging and rewarding for Ecuadorian rose cultivator Hoja Verde . relentless wet , humid , and down in the mouth - light circumstance impacted prime quality , force the farm to discard a dowry of its yield as it did not meet their quality standards . Despite this , root word volume continue ordered with last class , and improved demand , longer stem length , and stronger pricing helped drive an rough 8 % increase in sales . This is according to Hernan Davila , Corporate Sales Manager . And the time of year is n’t over yet , as Mother ’s Day celebrations in countries like France , Sweden , and Poland are still ahead , keeping the transport windowpane and securities industry natural action open through the end of May .
Hernan Davila
A wetting agent seasonThis twelvemonth ’s winter bring significantly more humidness and reduced sunshine compare to 2024 . As a result , the rose production cycle was not only pass by around 4 to 6 days , the tone was move too as humidity - related issues like botrytis and downy mold bear upon some rose varieties . " Because of our commitment to high standards , we had to compost bear on stems , even if that stand for pretermit standing order . Maintaining optimum nitrogen , wet , and ventilation stratum became critical during this period . Despite the weather challenges , we have had roses with longer duration . "
And many farm in Ecuador were deal with these conditions challenges , as this year , Ecuador ’s total flowered export for Mother ’s solar day see a drop of around 10 % in tonnage compare to 2024 .
Mother ’s Day : Hoja Verde ’s secondly - most important floral holidayMother ’s Day remain Hoja Verde ’s second - most important flowered holiday , just after Valentine ’s Day . Unlike fixed - date celebrations , Mother ’s Day is watch over on different dates worldwide , give growers the advantage of serve up multiple market over an lengthened period . The time of year began early on with the UK ’s Mother ’s Day , lionise this twelvemonth on March 15 . The visor followed on the second Sunday of May , when most land celebrate the day , but lading are still underway for markets like France , Poland , and Sweden , where jubilation continue into late May .
Export marketsSo , where do Hoja Verde ’s flowers go for Mother ’s daylight ? " Most flowers went to Europe , " says Hernan . " presently , 43 % of our prime were shipped to Europe for Mother ’s Day , a act that will increase as the vacation is still approaching in several country . " Europe is followed by the U.S. ( 37 % ) , Russia ( 16 % ) , Asia ( 2 % ) , Eastern Europe ( 1.5 % ) , and South America ( 0.5 % ) .
Trade duty and elections Ecuadorian presidentIn addition to the challenging weather , Hoja Verde has also been navigating other outside factor , including U.S. tariffs and Ecuador ’s interior election . " Although tariffs stay on a business concern , we have n’t yet visualize a driblet in need , likely due to a global scarcity of flowers . However , we will probably experience pricing pressure sensation after Mother ’s Day . "
Domestically , Ecuador ’s presidential election result in further uncertainty in the run - up to the peak floral time of year . " We had elections in mid - April , which was a corking challenge for us . The skilful affair is that we elect the right chair , and that give us more hope for the hereafter . "
A ambitious season"All in all , the 2025 season was n’t needs worse than past days , but it was certainly more complex . Although flower volume was slightly lower than in 2024 , potent pricing helped the party increase prior - year tax income . " We would n’t say it was worse , but it was more challenging to fit all our clients ' motivation . “Looking in the lead : Optimism prevailsSo , what does the succeeding hold ? " We ’ve already mapped out the total year . Based on the yield trends and the strategical decisions we made early on in the year , we foresee stable summer output and a steady supplying . " This will allow us to increase our standing orders per centum and explore newfangled markets that we ’re not presently serve . "
And regarding the upcoming seasons , marriage season will be a major one , but they also transport flowers for Qixi in China and the first day of school in Russia , where many of their flowers will be used for celebrations as well .
For more information : Hernan DavilaHoja VerdeEmail:[email protected]www.hojaverde.com.ec
© FloralDaily.com/Elita Vellekoop
